About/Contact/PR/Disclosure

Who

My name is Liz, and I'm a Canadian beauty blogger and veteran beauty consumer living in Toronto. I'm always on the lookout for great deals and quality products, so as a result, I cover everything to do with personal grooming and making up, from hair to skin care to colourful makeup.

What

What began as a personal documentation project to reduce the size of my makeup collection has evolved into a celebration of beauty and passion for discovering quality products. I love experimenting with new products and figuring out how best to make use of every item that comes my way, whether they're drugstore or prestige brands. 

Notes
  • All reviews are my honest opinion after personally testing each product for a reasonable duration of time. For example, I use skin care products for a minimum of one month before writing a review. Sometimes I wait to finish the product before doing so and even re-test and amend earlier impressions if opinion changes.
  • Reviews feature products that I have personally purchased, received as gifts or have been provided as press samples. I take many things into account, from ingredients to pricing to availability, not just performance, appearance or perceived hype.
  • Reviews of press samples are always marked clearly at the top of each post. (This is not a legal requirement in Canada as it is in the US, but I do so out of courtesy for readers who care to know.)
  • Affiliate links may be used in blog posts as of November 2014.

Contact

I'm always happy to hear from my fellow beauty addicts! Feel free to drop a line at any time.

beautyreductionista@gmail.com